SMS marketing, also referred to as text message marketing, is an underrated but very effective approach for businesses to connect with their customers. Some business owners are doubtful of the productivity of SMS texting as a promotional strategy. But in actuality, the best text message marketing services can deliver a lot of value.
Why You Should Make Use of SMS Marketing
This mode of reaching current and potential customers is becoming a more and more important element of successful multi-channel marketing nowadays. And that’s because of the multiple advantages it brings to the table. This includes the following.
1) High Engagement
Simply told, text message marketing has the highest level of engagement of any advertising tool. While emails can sit unopened for days, text messages are viewed within the first three minutes of getting them, and this happens 90% of the time.
With a shortcode or keyword in your adverts as well as social media, you can encourage your customers to take the initiative. Customers who are familiar with a brand’s code and keyword are more inclined to interact and respond as a result of this technique.
The brevity of SMS marketing, for both the marketer and the customer, is a big selling point. Typically, SMS messages are only one or two sentences long. They are also less invasive than web pop-ups or phone calls because they can be read in the receiver’s free time.
4) External Channel Integration
Within the marketing process, it’s critical that all channels, including SMS, operate well together. SMS is an excellent stand-alone channel, but it can also be used to supplement and assist other marketing channels like social media and email.
SMS marketing is especially beneficial to small businesses because it is cost-effective. It is significantly less expensive to send an SMS message than it is to place a full ad before a prospective client. Services allow you to send messages for as little as a few cents for each message.
How To Start Working with SMS Marketing
Now that you know what this promotional tool can give you, you might be wondering about the next step. How do you get started? And the answer is simple: find the right service provider.
Textedly is one of the most trusted companies in the text message marketing niche. And it has helped businesses of all sizes. From small-scale to world-class enterprises, Textedly can help you connect with your customers via SMS.